A mobile DSP that bids first on apps it owns
Eliminate exchange markups and intermediary latency. Programmatic media buying on CPI, CPA, and ROAS goals with first-look access to 50+ owned apps and direct SDK publisher supply.
Engineered for app marketers who demand verified results
Built from the ground up to buy direct supply, optimize bids in real time, and pass log-level data straight to your MMP.
First-Look Bidding Priority
Our DSP bids directly before impressions hit the open programmatic exchange, giving your campaigns first choice of premium ad units with up to 40% lower fees.
Flexible Performance Bidding
Optimize campaigns to Cost Per Install (CPI), Cost Per Action (CPA) post-install events, or Return on Ad Spend (ROAS) based on real-time feedback loops.
Log-Level Data Transparency
Every single impression, click, and conversion is available with full app bundle IDs, placement details, timestamp, and device parameters reconciled with AppsFlyer, Adjust, and Kochava.
Self-serve platform or fully managed growth
Managed DSP Services
Ideal for performance agencies and mobile scaleups. Our Singapore, London, and New York media teams manage creative testing, dayparting, bid adjustments, and MMP reconciliation.
- Dedicated programmatic trader
- Weekly KPI and fraud reconciliation
- Guaranteed performance targets
Self-Serve Console
For in-house programmatic trading desks. Directly set target CPIs, upload creative assets, whitelist/blacklist specific bundle IDs, and pull real-time API reporting.
- Direct access to AdInsta supply
- Granular geo, OS, and carrier targeting
- Real-time bid optimization algorithms
What is a mobile DSP?
A mobile DSP (demand-side platform) is software that lets advertisers buy ad impressions inside mobile apps automatically, bidding in real time on each impression. Buyers set goals such as cost per install, cost per action or return on ad spend, and the DSP decides which impressions to bid on and at what price.
How do I buy in-app programmatic ads?
Choose a mobile DSP, connect your MMP so installs and events are attributed, and set your goal (CPI, CPA or ROAS), budget, markets and creatives. Start with a test budget across several supply sources, review placement-level reports after a week, cut poor sources and scale the ones that hit your target.
Ready to buy in-app programmatic direct?
Talk with an AdInsta programmatic specialist to audit your supply path and start bidding on owned inventory.
Request DSP Access