AdInsta
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Reach real users in apps we own

A proprietary DSP plus 50+ apps we own. Fraud-free user acquisition, without the open-exchange hops and fees.

Talk to sales Explore inventory

Most DSPs rent their supply. We own ours.

One platform for the buying tech and the inventory, so your budget skips the resellers.

6B+
daily ad requests processed by our DSP
85%
of traffic comes direct, first-look
190+
countries reached with localized targeting
50+
apps we own and operate

Four fewer hands on every dollar.

On our owned apps, a bid goes from our DSP straight to the screen. No resellers, no cut.

Typical open exchange4 intermediaries
  1. Your DSP
  2. Ad exchange
  3. Reseller SSP
  4. Ad network
  5. Publisher SSP
  6. App user
AdInsta direct0 intermediaries
  1. AdInsta DSP
  2. App user

  • Fraud-free supply

    Full viewability, no bid shading.

  • Log-level reporting

    Every impression, row by row.

  • First-party signals

    Audiences from real in-app behavior.

One stack, from first bid to final report.

A proprietary DSP and row-level attribution, built to work as one.

Proprietary DSP

RTB with CPI, CPA and ROAS models. Self-serve or managed.

Analytics & attribution

Every placement reported row by row, reconciled with your MMP.

Product screens show sample data.

Two Channels · One Unified Stack

Two ways to grow your app

Buy programmatic in-app impressions on first-look supply, or pay strictly on performance via vetted affiliates. Both reconcile directly with your MMP.

Programmatic Media

Proprietary Mobile DSP

Real-time bidding on first-look supply across 50+ owned apps and direct SDK partners. Optimized for CPI, CPA, and ROAS with full log-level reporting.

  • First-look supply on 50+ owned mobile apps
  • 85% direct traffic with no exchange markups
  • Log-level transparency reconciled with your MMP
  • Self-serve console or fully managed trading
Explore Mobile DSP
Performance Network

Quality-Controlled Affiliate Network

Performance-based app install and in-app action campaigns. Pay only for verified results under strict anti-fraud monitoring and transparent sub-ID attribution.

  • CPI, CPA, and CPL performance models
  • Vetted media buyers and publisher sources
  • CTIT anomaly detection & emulator blocking
  • Contractual clawbacks for flagged installs
Affiliate Solutions Join Network

About AdInsta: AdInsta is a global app adtech company headquartered in Singapore that helps apps grow through two channels: a proprietary mobile DSP that buys programmatic in-app inventory on 50+ apps it owns and on direct SDK partners, and a quality-controlled affiliate network that delivers CPI, CPA and CPL app campaigns. It has offices in Dubai, Mumbai, London and New York.

Built for the teams that buy media, and the apps that sell it.

Two women looking at a smartphone together

For agencies & brands

Fraud-free inventory and per-client reporting for every campaign you run.

Plan a campaign
Three friends looking at a phone in a cafe

For app publishers

One SDK to our demand, with high fill rates and competitive eCPMs.

Monetize your app

Inventory we own, not inventory we rent.

50+ owned apps for exclusive, fully viewable placements, plus direct SDK partners for reach.

Partner network

  • Global news & media
  • Fintech & e-commerce
  • OTT & CTV platforms
  • Premium social apps
  • Man playing a mobile game with headphones onCasual & hyper-casual gaming
  • Person using a yoga appLifestyle & health
  • Person checking an app on a smartphoneUtility & productivity
  • Person typing on a smartphoneVPN & security tools

Buy on the KPI your client reports on.

  • Person playing a game on a phone

    User acquisition

    CPI · CPA · ROAS
  • Person scrolling on a phone

    Retargeting

    Deep links · Dynamic creative
  • Woman holding a phone outdoors

    Brand lift

    Video · Viewability
  • Person holding a smartphone

    Monetization

    Yield · SDK

Verified on every impression.

TAG Certified · IAB Member · OMSDK Compliant

  • GDPR & CCPA

    Full consent management integration.

  • Viewability

    MOAT and IAS integrated verification.

  • Fraud prevention

    Proprietary anti-fraud algorithms.

  • Brand safety

    Contextual blocking and allowlisting.

Frequently asked questions

Clear answers on our mobile DSP, owned app inventory, and quality-controlled affiliate network.

What is AdInsta?

AdInsta is a global app adtech company headquartered in Singapore. It helps apps grow through a proprietary mobile DSP that buys in-app inventory on 50+ apps it owns and on direct SDK partners, and through a quality-controlled affiliate network for CPI, CPA and CPL campaigns.

What is a mobile DSP?

A mobile DSP (demand-side platform) is software that lets advertisers buy ad impressions inside mobile apps automatically, bidding in real time on each impression. Buyers set goals such as cost per install, cost per action or return on ad spend, and the DSP decides which impressions to bid on and at what price.

What is first-look inventory?

First-look inventory is ad space a buyer can bid on before it is offered to the wider open exchange. Because the buyer sees each impression first and with fewer intermediaries, it gets better access to high-quality placements, lower fees and cleaner data.

Is affiliate app install traffic safe?

Affiliate app install traffic is safe when every source is vetted, labelled as incentivised or non-incentivised, measured in the advertiser's MMP and checked for fraud patterns such as click injection and device farms. Paying on a post-install action (CPA) rather than the install alone further reduces fraud risk.

Put your clients in front of real users.

Tell us your goals. A specialist replies within 12 hours.

Sales & partnerships
[email protected]
Global HQ
12 Marina View, Asia Square, Singapore 018961
Regional offices
Dubai · Mumbai · London · New York

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